Kraft Foods – Pilot Project & Examples

Mr Volker Heidorn, Manager Ecommerce Customer Supply Chain EU at Kraft Foods summarised some of the benefits of RFID. He described the RFID pilot projects deployed within Kraft Foods since 2006, and the improvements that have resulted from them. RFID trials were introduced at various points along the chain and covered :

  1. Automatic handling of incoming raw materials and packaging using RFID
  2. RFID tracking of outgoing finished products for improved accuracy of shipments
  3. Temperature monitoring using RFID for quality control
  4. Racking of new promotions with RFID, improving shelf availability and so increasing the effectiveness of the promotion and helping to increase sales

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