Preprinted Linerboard

One of the major recent changes in the corrugated box industry has been the growing use of preprinted linerboard. This product is used to make boxes with a white enamel surface that can be printed on with four-color graphics, while the rest of the box remains the same unbleached brown color. The main reason for the growth of preprint has been the growing belief by manufacturers that an attractive box can influence consumer buying decisions at the “point of purchase” in the store. Simply put, an attractively packaged product is more likely to be purchased than one in a brown box. Some studies have shown that up to 80 percent of buying decisions are made at the point of purchase, so the additional advertising from a colorful box can help influence that decision. Shipments of valueadded, highly graphical boxes made from preprinted linerboard increased at a rate of about 7 percent a year throughout the late 1990s, compared with growth of 2 percent for all corrugated packaging products.

One of the major recent changes in the corrugated box industry has been the growing use of preprinted linerboard. This product is used to make boxes with a white enamel surface that can be printed on with four-color graphics, while the rest of the box remains the same unbleached brown color. The main reason for the growth of preprint has been the growing belief by manufacturers that an attractive box can influence consumer buying decisions at the “point of purchase” in the store. Simply put, an attractively packaged product is more likely to be purchased than one in a brown box. Some studies have shown that up to 80 percent of buying decisions are made at the point of purchase, so the additional advertising from a colorful box can help influence that decision. Shipments of valueadded, highly graphical boxes made from preprinted linerboard increased at a rate of about 7 percent a year throughout the late 1990s, compared with growth of 2 percent for all corrugated packaging products.

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