Prospects for In-Store Advertising and Graphics On Corrugated

In-store advertising, like displays, is a very interesting slot. A very large range of products, including creative packs and trays, shelf-ready outers, combination outers, high quality regular slotted cases and displays, are very efficient to catch the interest of clients and to give a spontaneous impulse to buy items that were not planned. That’s why displays are justly called “silent salesmen”.

One of the advantages of corrugated is to combine protection and communication. Sophisticated printing techniques, like comprising pre-print, high-quality flexo pre-print, screen print, litho laminating and direct litho, make it possible to create very attractive packaging, which is, thanks to micro flutes , increasingly light. So, corrugated not only protects the goods, but is also an excellent support for advertising and trackability.

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