There is no question that Retail Ready Packaging (RRP) presents the next generation of merchandising. The European market has been utilizing RRP for the past 5 years ago. Several of current Shelf Ready Packaging design styles have been used in North America and Europe for years. The Graphic implications in a RRP program such as: Make the product the champion, Color coding of hood for better brand ID at distribution and retail, and eliminate the cramped “cave” look of the shelf.
Ikea Scraps Wooden Pallets in Green Move
Ikea is embarking on a massive environmental project this year,introducing corrugated cardboard pallets instead of wooden in a move intended to make its 10 million pallets used annually more sustainable and cost-efficient. The furniture retailer previously tested recycled polypropylene plastic loading ledges as an alternative to wooden pallets. AsBloomberg Businessweek notes, the company could also save an estimated $193 million per year by scrapping wooden pallets.
History of The Day
The Soviet probe Venera 4 reaches Venus and becomes the first spacecraft to measure the atmosphere of another planet. - 18th October 1967