The Europe corrugated market also have a though time as the retailer and fast moving consumer goods trying to sustain from any cost increase. All European market, except the East Europe will only expected to grow about 2.3% annually in the next 5 years, while East Europe still will enjoy about 6% growth annually. As now the trend in the corrugated market is falling to the light weight this make the growth in tonner will estimated only around 1.7% annually. Light weight corrugated which now only about 9% of the total market estimated will become 15% by 2007.
In Europe the big companies dominated about 30% of total FMCG corrugated demand. While multiple retailers control about 20% of the corrugated market. Therefore, very important to enhance supply chain performance to create more opportunies to penetrate to this market.
And with this though condition, cost effective and waste reduction are the most important part to survive in this industry.