From September 2004 onwards Philips Electronics will be using a new campaign. The objective is to create a new imago for Philips. One of the leading images is a corrugated box with as title :
“Technology should be as simple as the box it comes in”
From September 2004 onwards Philips Electronics will be using a new campaign. The objective is to create a new imago for Philips. One of the leading images is a corrugated box with as title :
“Technology should be as simple as the box it comes in”